digital marketing

In the ever-evolving world of marketing, Understanding your business's target audience is the key to success. However, there is a powerful tool to achieve this called Persona, or person modeling, which is a fictional representation of your ideal customer created by collecting data and insights about your target market. Today we will understand about the concept of The people model is an indispensable part of marketing strategy. For businesses that want to connect with their audience on a higher level. What is Persona? How did it come from? A customer persona, in the context of marketing, is a person model that captures the characteristics, behaviors, motivations, and preferences of a particular audience in a target market. It is not just a general person profile, but a detailed representation of a person who symbolizes the general characteristics of a specific audience. That requires extensive research. This includes data analysis, market surveys , interviews and customer feedback ...

The rise of the internet and the proliferation of technology have drastically changed the way we do business in recent years.As increasingly more purchasers flip to the Internet to analyze merchandise and services. It has therefore become important that businesses To have a strong online presence, digital marketing has become an essential component of many businesses' overall marketing strategies.  It's a broad aspect that includes everything from basic search engine optimization (SEO) to content strategy. Creation and Optimization to creating online advertisements on various platforms With the growing importance of digital marketing This brings new challenges for digital marketers. Here's a set of challenges.  that digital marketers have to face   1.  Must keep up with technology trends   One of the biggest challenges faced by digital marketers. is to keep pace with the ever-evolving technology landscape new technology happens continuously And it can be challen...

In today's era where no matter where you look, you will find digital devices all around us. Whether at home, in the car or even at work. Digital growth is a double leap from the first generation. The number of people using mobile phones is increasing. The number of Internet users is increasing, including the use of Social Media, which is increasing every year, making the importance of Digital Marketing to play a huge role. If you look at Thailand in 2020, there are more than 52 million internet users. Including Social Media users as well, which can be said that turning to learn and take advantage of Digital Marketing and continuing to Online Marketing is the most suitable adaptation for everyone in this era. Be it a company, agency, blogger or vlogger. Speak up here Let's look at the advantages and benefits of Digital Marketing one by one. 1. Do Digital Marketing, the cost is not high The benefit of doing Digital Marketing that is very obvious is that the cost is not too high. ...

  Nowadays, smartphones are like 33 human organs that are easy to access to communicate. or find information If you are a marketer who wants to reach a group of customers. Marketing through smartphones is a good choice, both convenient, fast, cost-effective, and also helps to increase sales for your business. Smartphone marketing is a type of digital marketing that connects people using mobile devices to browse the web. It is now one of the fastest growing forms of digital marketing. If you want to optimize your mobile marketing strategy 6 marketing tips that will help you reach more customers on your smartphone are as follows 1. Know the target audience Knowing your target audience is important. For marketing, observe and consider how your audience interacts with their mobile devices. data collection of Target groups will help to create marketing campaigns appropriately. and meets the needs and mobile behavior of customers as well 2. Create a Business Profile for Search   Mo...

Have you ever noticed yourself that When we buy something We always read reviews online before making a decision. If you find negative reviews, you will start to feel hesitant until you don't want to buy anymore. On the other hand, if you see good reviews, it will be easier to make a purchase decision. It is this behavior that reflects how important the voice of consumers online is. because in addition to being related to the image and reputation of the brand It also directly affects other customers' purchasing decisions. Therefore, this is an era of focusing on brand feedback online. And one of the strategies that can help create good review content for us is to do Seeding Marketing. If directly translated, Seeding Marketing is seed marketing. If explained to make it easier to understand It is like planting the seeds of a business to grow. Seeding Marketing can be done by creating all forms of content. Be it messages, conversations, threads or posts on social media. The conten...

1.    The website screen must be compatible with smartphones. Today, smartphones are like the 33rd organ because more and more people use mobile phones to search for information or access websites. on mobile Is an important way to market via smartphone screens in the year 2023. For the design of the website Developers may stick to an intuitive structure. By planning through customer journey surveys of customers. It should also develop a website that is download-sensitive. to create the best experience for users as possible In addition, 'ease of understanding' is the key to allowing users to spend more time on our website. This forces developers to plan their copywriting to be relevant, interesting, and easy to understand. Including being able to use conveniently via mobile screen Because when users have a good experience in browsing your website. It will bring more attention to the marketing campaigns you are doing through the screen. As a result, sales skyrocketed as wel...

I read an article about business marketing strategies that have changed over time. found that the article was interesting Therefore would like to bring this article to pass on knowledge to all reader members. We hope that it will be useful in determining the marketing strategy of the member's printing group. and can be applied to use effectively in the future Strategy is a key strategy or pattern that is put in place for any operation to be used as a tool for its success. and result in the achievement of the set marketing objectives The strategy does not mean just planning the work to create success only. It is also used as a competitive tool to reach the company's target audience and competitor markets. The basic strategy that manufacturers must have is a step-by-step operation. Deciding on the right marketing budget as well as must be able to allocate available resources to benefit and obtain the highest quality work. Marketing strategy (Marketing Strategy) refers to the basi...

Market research is the process of collecting and analyzing information from consumers so that marketers can use this information to create opportunities and marketing strategies, and also to know the business dynamics such as advertising, market segmentation, marketing promotion, and differentiation from competitors. This information will help us know where and how customers buy products and services. factors that affect their choices and purchasing decisions. what are the reasons why customers buy and do not buy each product and service? marketers can use this information to meet the factors they need. Types of market research data collection Marketing research is divided into two categories: Primary and secondary. 1.  Primary research Self-storage from potential or target individuals can be done in a variety of ways, including group interviews or inviting a number of people to comment on a product or service (Focus group), Open-End conversation single interviews and queries with ...

1.  Set the purpose of doing Market Analysis (Objective) Setting clear and to-the-point analytical milestones will help you not get lost. Don't waste your time on unnecessary things. Able to focus properly on what issues to focus on, such as finding potential customers, improving business operations, increasing market share, etc. Choose only 1 objective in each analysis. 2.  Study the industry and the market to be authentic (Segmentation) The essential basis of Target Market Analysis It is to understand your industry market and how the industry is currently in your business. What are the major trends? What is the size of the industry? How potential is that market? customers ready to buy And have the purchasing power? The 3 important factors to consider are Market Volume , Market Value and Competitor. 3.  Determine the main customer group (Target Customer). in business It's impossible for every person in the world to be your customer, so research who your potential custome...

In the era of marketing entering the 4.0 era and the era of the world without borders People can connect and access unlimited online resources. Of course, when the business world develops to this point. What followed was the emergence of many different businesses, many of them successful. And another business that must be bye bye and leave.. By one of the reasons that many businesses go bankrupt. And did not go on from doing Market Analysis or analyzing the market mistakes. Because when we analyze the market wrong It will be wrong from the release of the product. Presentation of product highlights to marketing and communicated to consumers.. In this article, we will learn about market analysis or doing Market Analysis. What is Market Analysis or Marketing Analysis? Market analysis or Market Analysis is the evaluation of the market. And analyze information in detail in many aspects such as Target Customer, Behavior, purchase characteristics and competitors, etc., to be used for business...

The evolution of the different types of marketing over the last decades has been accelerated by the irruption of technology, of the digital. Our idea of business, of management, of relations with our public, internal and external, changes as the environment of action that surrounds us evolves. The speed in which everything happens changes the way we make decisions , based on the data we can obtain, the marketing models, the obsession with short-term ROI, the innovation of the devices we use, the storage capacity of information and the difficulty of generating value in an environment with little differentiation of products and services (real or added). We have gone from product marketing, marketing 1.0, or unidirectional, to marketing 2.0, relational, bidirectional or focused on the user , on the consumer, on the client. Finally, the type of marketing called 3.0 within a globalized world, in contact, where the user rules the relationship, recruitment through storytelling , content manag...

This year, companies in the Russian market have faced numerous challenges. The departure of foreign companies, the struggle for customers with strong Russian competitors, the blocking of large advertising platforms and many other obstacles forced companies to reconsider their strategies and adapt to new realities. Under these conditions, the number of companies that turned to affiliate marketing to reduce risks continued to grow. Admitad Russia, a provider of IT solutions for performance marketing , has analyzed the key trends in the affiliate  marketing market  that have significantly affected the industry and will be relevant in the coming 2023. 2022 trends: laws, videos and a new era of tracking Although not all social networks remained on the Russian market in 2022, this did not reduce the interest of advertisers in content creators. So, according to Admitad, on Black Friday, it was the content authors who brought more than a quarter of online orders to brands. Also, the C...