How important is Digital Marketing to us?

In today's era where no matter where you look, you will find digital devices all around us. Whether at home, in the car or even at work. Digital growth is a double leap from the first generation. The number of people using mobile phones is increasing. The number of Internet users is increasing, including the use of Social Media, which is increasing every year, making the importance of Digital Marketing to play a huge role.

If you look at Thailand in 2020, there are more than 52 million internet users. Including Social Media users as well, which can be said that turning to learn and take advantage of Digital Marketing and continuing to Online Marketing is the most suitable adaptation for everyone in this era. Be it a company, agency, blogger or vlogger.

Speak up here Let's look at the advantages and benefits of Digital Marketing one by one.

1. Do Digital Marketing, the cost is not high

The benefit of doing Digital Marketing that is very obvious is that the cost is not too high. Plus, it's a pretty effective way to pay for advertising.

In brand marketing If you compare the price of a large billboard At the intersection, good location Or at a BTS station, it is considered quite high than a small company or Startup can reach within a short period of time. But after coming into the role of Digital Marketing, it allows companies, whether big or small, to be able to market to reach customer groups And can be done specifically with (Audience Targeting), which reduces the extravagant cost of marketing with "People who are not"

2. Marketing without the guesswork Do business on database (Data-Driven Marketing)

Traditional marketing can be said that it is quite difficult to check the traffic that our ads are actually seen through the eyes of the targeted customers. Ours or not, which is often a difficult problem for marketers to bring results. Improve your strategy to be more specific.

But after the disruption of technology, it is that we can collect and analyze customer data easily, conveniently and more credible.

The data collection can be used directly from the platforms we use. Whether it's Facebook or Instagram or relying on Martech to analyze and collect data, it's also convenient. The more information we have that is specific to behavior. How clearly can you see the needs of your customers? Communication with customers will become even more powerful.

3. Reach prospects and customers anytime, anywhere.  

This is another advantage of doing Digital Marketing that is regarded as a distinctive point that makes a difference between traditional and digital age.

We can take advantage of the borderless world to communicate with our target audience or customers anytime, anywhere through various online marketing platforms or channels. Ready to be able to precisely identify the location of the target group that will be marketed. Analyze which region of the world the people who visit us come from.

4. Identify the desired customer group (Audience Targeting)

This benefit is something every marketer desperately needs. Because being able to penetrate the customer group as we have set is another successful step in marketing. Traditional marketing can communicate with customers. But we can't guarantee it. that the people who see our ads are really our customers

It's better to use the right hook than to plant a net to catch the species you want.

Digital Marketing therefore helps marketers to target groups of customers that can be specific in size, gender, age, location or even occupation. And we can trust that this is the people who see our ads.

5. Understand more customers through tracking the Customer's Journey

Have you ever seen a product that you never wanted before? But when I see other people using it I see ads often every day. Begins to cause thoughts and hesitations Until finally decided to buy that thing

Digital Marketing can create and track the Customer Journey of customers through many websites that have been provided to us to search for keywords  that customers are interested in or have repeatedly searched online. If we have this information in hand, we can connect with our customers through The Search Engine Optimization process  can also produce work that meets the needs as well. It can be said that it sends information that is personalized to customers.

4. Identify the desired customer group (Audience Targeting)

This benefit is something every marketer desperately needs. Because being able to penetrate the customer group as we have set is another successful step in marketing. Traditional marketing can communicate with customers. But we can't guarantee it. that the people who see our ads are really our customers

It's better to use the right hook than to plant a net to catch the species you want.

Digital Marketing therefore helps marketers to target groups of customers that can be specific in size, gender, age, location or even occupation. And we can trust that this is the people who see our ads.

5. Understand more customers through tracking the Customer's Journey

Have you ever seen a product that you never wanted before? But when I see other people using it I see ads often every day. Begins to cause thoughts and hesitations Until finally decided to buy that thing

Digital Marketing can create and track the Customer Journey of customers through many websites that have been provided to us to search for keywords  that customers are interested in or have repeatedly searched online. If we have this information in hand, we can connect with our customers through The Search Engine Optimization process  can also produce work that meets the needs as well. It can be said that it sends information that is personalized to customers.

6. Increase results Don't let opportunities slip away (Increase Conversion Rate)

Another thing where Digital Marketing is superior to traditional marketing is that we can use the process of converting Leads into Customers, the good thing is that not all visitors to our website will buy from us. But we can use a Sales Funnel strategy to attract leads to become our customers and can also retarget old customers to come back to buy our products again. which is a strength that cannot be done offline. If people are not interested, they can fall out of our brand's orbit altogether.