Interesting modern marketing strategy Some things you might not expect. effective strategy It can increase sales and reduce costs while maintaining excellent product quality.

I read an article about business marketing strategies that have changed over time. found that the article was interesting Therefore would like to bring this article to pass on knowledge to all reader members. We hope that it will be useful in determining the marketing strategy of the member's printing group. and can be applied to use effectively in the future

Strategy is a key strategy or pattern that is put in place for any operation to be used as a tool for its success. and result in the achievement of the set marketing objectives The strategy does not mean just planning the work to create success only. It is also used as a competitive tool to reach the company's target audience and competitor markets. The basic strategy that manufacturers must have is a step-by-step operation. Deciding on the right marketing budget as well as must be able to allocate available resources to benefit and obtain the highest quality work.

Marketing strategy (Marketing Strategy) refers to the basic pattern or guidelines that are established for the creation of a product. to meet the needs of target groups and target markets Entrepreneurs must allocate the country's resources to benefit the production. share different market proportions appropriately for operations Including operating in various stages, including decision making, setting the level of marketing expenses. product positioning Ingredient Strategies and clearly defining marketing target markets Until being able to achieve the set economic goals

Elements of a marketing strategy

1. Scope A marketing strategy must have a comprehensive scope of operations. In addition, there must be a clear proportion of operations involved in the implementation of strategies.

2. Goals and Objectives A marketing strategy must have a clear set of goals, objectives, and the degree of success of operations. target return on investment Or sales growth goals, etc.

3. Allocating resources. Marketing strategies must allocate resources. to be used for maximum benefit whether financial resources investment resources Including human resources.

4. Competitive advantageA marketing strategy must identify competitive advantages. to be useful for entrepreneurs to be able to plan operations in the next steps

5. Reinforcement The marketing strategy must be able to promote and support the company's business units to be one both in terms of marketing resource allocation and the competitiveness of the company

Marketing Strategy 8P

The 8P marketing strategy is a strategy that has been recognized as effective. For marketing operations from business people around the world. It is also a work process that can clearly see the results of progress. This can be considered as a basic strategy for developing and extending into other strategies in the future. Therefore, entrepreneurs should learn and study to understand the true meaning of such strategies. for quality and sustainable business operations

1. Product

Marketing strategy related to the product. It is a strategy that is related to decision making. which the entrepreneur must consider the design of the entire product To be able to satisfy and meet the needs of users of the product. both targeting product properties Selection of raw materials in the production process Including bringing the product to compare the strengths and weaknesses with the products of competitors in the market. In order to be useful for the development of products to have better quality in the future

2. Price

Price strategy by setting the price of the product besides the operator must take into account the cost of the cost of production must also take into account the competitive conditions of that type of product in the market, which for products with many market competitors, entrepreneurs can use the method of setting prices less to compete for the customer base Or may set a higher price to position the product to be above the market competitors as well.

3. Place

Distribution channel strategy It is a strategy that entrepreneurs should consider planning well. because of the distribution channel used can affect the overall profit that the operator will receive Currently, there are two distribution channels in the market, namely middlemen and direct-to-consumer sales. The direct-to-consumer sales channel can generate high profits. As opposed to selling through middlemen who can generate higher sales.

4. Promotion

Promotion or marketing promotion It is one strategy that can increase the efficiency of selling products to entrepreneurs as well. The strategies used must be consistent. as well as being able to promote other strategies At the same time, for example, reducing product prices, giving away products or giving away products, etc., if the promotion that the entrepreneur chooses can meet the needs of consumers. It will result in increasing sales even more.

5. Packaging

The packaging is like the face of the product. Entrepreneurs therefore need to focus on marketing strategies for packaging. with the goal of creating outstanding beauty as well as a unique difference to the product In order to be able to attract more attention from consumers than products in the market. until able to generate increased sales and profits

6. Personal

salesperson , which can be considered as a unique strategy. Cannot be easily imitated If entrepreneurs have knowledgeable sales staff very experienced as well as having the ability to persuade consumers It can increase sales for businesses in another way by taking advantage of the talents of people.

7. Public Relations

strategies for using news to persuade consumers It is considered a marketing method that is suitable for people's current living environment. that the media has become more influential in society This strategy is a strategy that enhances consumers' positive attitude towards products. as well as being able to create a good image for the product as well

8. Power

Marketing strategies involve power. It is a strategy used for bargaining, controlling, and exchanging commercial benefits with market competitors. The bargaining power that entrepreneurs have will be able to create the best deals for the business.

The 8P marketing strategy can be considered as a basic marketing tool in doing business. For all types of entrepreneurs By the various businesses that are currently occurring a lot. There are both failed businesses. and a business that can continue until it succeeds This is due to the fact that companies that fail in business are unable to create a complete 8P marketing strategy. Therefore, the 8P marketing strategy should be utilized in business operations to create success for entrepreneurs.

STP Model Market Segmentation Analysis Tool

The STP Model is a type of marketing tool used to analyze information about market segmentation. Proper product positioning and defining the main target group The information obtained from this analysis will be used to form a strategic plan for business development to achieve the goals set.