WHAT IS SEEDING MARKETING ?

Have you ever noticed yourself that When we buy something We always read reviews online before making a decision. If you find negative reviews, you will start to feel hesitant until you don't want to buy anymore. On the other hand, if you see good reviews, it will be easier to make a purchase decision.

It is this behavior that reflects how important the voice of consumers online is. because in addition to being related to the image and reputation of the brand It also directly affects other customers' purchasing decisions. Therefore, this is an era of focusing on brand feedback online. And one of the strategies that can help create good review content for us is to do Seeding Marketing.

If directly translated, Seeding Marketing is seed marketing. If explained to make it easier to understand It is like planting the seeds of a business to grow. Seeding Marketing can be done by creating all forms of content. Be it messages, conversations, threads or posts on social media. The content creator must be an influencer. or online influencers To encourage customers to buy more. This is because consumers tend to trust content that comes from other consumers more than content written by brands.

However, we have to make Seeding Marketing realistically so that customers can't see that this is one of the marketing strategies. Even if it's an influencer hire, otherwise, the incentive-to-purchase plan may have no effect. Examples of popular practices are creating positive reviews about our brand on forums or forums and waiting for people to continue talking about our products and services. When there are a lot of other people commenting, customers who come to see will feel more confident and trust our brand. and may make purchasing decisions easier than before Another way is to hire bloggers or micro-influencers. Make content reviews of our products or services in a natural way. Doesn't look like hired which must not be written beyond reality until it looks over Instead, act like friends tell each other about good products and services. In other words, it's a " shill" marketing.

WHAT ARE THE ADVANTAGES OF SEEDING MARKETING ?

Has created broad brand awareness

The first advantage of doing Seeding Marketing is to create a wide awareness about our products and services. because the influencers who will help us make that content Considered a person who has a large number of followers online. This will result in our brands being able to reach new target groups more than when brands create their own content. Most of them are followers of the same page.

It is information for consumers to make purchasing decisions.

as mentioned before the consumer buys something Usually search for reviews on the Internet first, and Seeding Marketing is content that makes consumers more informed to make a purchase decision. Because you will know how people are talking about brands that you are interested in.

have established long-term relationships with partners (Partnership)

We can build long-term relationships with the influencers we hire. because when we used to hire once Next time it will be easier to talk. In addition, such influencers already have knowledge and understanding about our products and services. which in addition to maintaining a good relationship with each other We also have the opportunity to get more business partners, that is, when a brand releases a new collection, we may not have to spend as much budget as before. Because that influencer is already addicted to our brand.

It is an effective influencer marketing.

Because social media is a huge platform where each brand competes fiercely for marketing. These channels therefore become a challenge to capture customers and build brand awareness. Because to make your brand stand out from the competition. It's not easy among thousands of businesses doing the same thing as ours, but doing Seeding Marketing is encouraging users to respond to our content on social media. In addition, most consumers trust content from influencers more than from brands themselves. Seeding is therefore a form of influencer marketing that is worth investing in.

Sales increase

Once we have positive review content on the internet. Customers who are interested in our brand and search to find it will be easier to make a purchase decision. Especially if the influencers they follow speak positively about our brand. Those target groups, the more they want to buy accordingly. Seeding Marketing is another way to help increase our sales.

Create loyalty to the brand (Brand Loyalty).

As we continually deliver free products to our influencers It is normal for recipients to easily generate Brand Loyalty, and especially if the influencer is familiar with using our brand's products or services. It will help to talk or spread about the brand more naturally. Some of you may have seen when Influencers play Q&A on their IG stories to allow their followers to ask anything. The most popular frequently asked questions are: favorite skincare favorite cosmetics Recommended clothing stores, etc. If there are questions that can be linked to our brand, influencers who are impressed with our products and services will continue to recommend our brand to their followers.

SEEDING MARKETING TECHNIQUES

Choose the right influencers for your brand.

Choosing the right influencer for our brand is important, for example if we sell cosmetics. The chosen influencer should be a beauty blogger. Not a food blogger to build credibility for the content or if selling pet food Should choose an influencer who has a pet. And it would be great if the pet became famous on the internet too. like a golden dog that everyone on the social media world Must have heard the name "Jum Meng", etc. In addition, if making it smooth Choose micro-influencers who are not as popular as having millions of followers. because it will make it look too advertised to the point that it is not natural like someone close to tell each other

Don't advertise too much.

It is true that Seeding Marketing is about speaking positively about our products and services. But if it helps too much, it can be seen that the preparations have come together. This may cause the results to turn upside down. Because customers will no longer trust our brand. The content may present both the advantages and limitations of the business. (But must not be a limitation that affects the purchase decision too much) to build trust. and make marketing bangs realistically or if you feel that you do not look smooth able to let the influencers tell them directly that the brand delivered the goods Instead, tell about your own experience of how impressed you are with the brand's products or services after using it for free. And why do you want to tell your followers?

Use a photo that looks like it was taken by yourself.

Some people may think that beautiful illustrations affect their purchasing decisions. So choose photos from the studio, place props, elements in different scenes, good raw, but tell me that's the wrong action! because in addition to looking unnatural It also looks like a hot advertisement that pushes the product to the audience as well. The best way is to use natural images. It looked more like a self-shot rather than an intentional set-up. It can be a photo from a normal mobile phone, it doesn't have to look too fancy.