6 MOBILE MARKETING TRENDS THAT MARKETERS MUST KNOW!

1.   The website screen must be compatible with smartphones.

Today, smartphones are like the 33rd organ because more and more people use mobile phones to search for information or access websites. on mobile Is an important way to market via smartphone screens in the year 2023.

For the design of the website Developers may stick to an intuitive structure. By planning through customer journey surveys of customers. It should also develop a website that is download-sensitive. to create the best experience for users as possible

In addition, 'ease of understanding' is the key to allowing users to spend more time on our website. This forces developers to plan their copywriting to be relevant, interesting, and easy to understand. Including being able to use conveniently via mobile screen Because when users have a good experience in browsing your website. It will bring more attention to the marketing campaigns you are doing through the screen. As a result, sales skyrocketed as well.

2.   The smartphone usage behavior of the target group is important.

What every marketer should know is that Despite how good a marketing campaign can be. but if it is not suitable for the needs of the target group It may not be able to produce the desired marketing results, so even though we have updated this Mobile marketing 2023 strategy , but what marketers should do together is Getting to know the target audience well first in order to plan campaigns that best suit the behavior of mobile users This may start by asking key questions related to the behavior of the target audience. and try to find that answer like

How familiar is our target audience with using smartphones? It is a group of people who are up-to-date with the latest smartphones. Or someone who doesn't pay much attention to the advancement of technology

Is the target audience downloading and using the application? Or they might be more interested in campaigns that come directly from SMS or websites.

What operating system does the target audience use? Android or IOS. In addition, what platform do most of them use? so that we can use it to plan information communication exactly to the point

What channels are your audience familiar with receiving information, such as links or QR Codes, and how impressed they will be with advertising features, etc.

3.   Internet speed 5G

It can be seen that 5G systems have become widespread for mobile users around the world in recent years. As can be seen from the survey results of more than 47% of smartphone users who are likely to use 5G by the end of 2022 and continue until 2023.

This trend has a great impact on mobile marketing as the majority of device users switch to 5G, allowing them to access cutting-edge entrepreneurial marketing campaigns. more efficiently This is clearly evident in the marketing campaigns using virtual reality (AR/VR) technology that many businesses are starting to use. This technology simulates service products. Or even a 3D virtual store to make consumers feel that they have tried or looked at that product with their own eyes up close without having to go to the storefront. enable consumers to make faster purchase decisions Until the brand's sales increase from marketing through this mobile screen

4.   Virtual Technologies and Metaverse

Augmented reality (AR/VR) and the popularity of the Metaverse trend are also at the forefront of the technological shift that will shape mobile marketing trends in 2023 as well.

Marketers predict that the advent of augmented reality (AR/VR) and Metaverse will make consumers more responsive to their marketing campaigns. Consumers tend to appreciate mobile campaigns designed with advanced technology. They are also interested in websites that use virtual reality technology to create product simulation images. Including if any business adopts the Metaverse trend in order to experience the marketing campaign as closely as if they were in that place or event, the target group is more likely to decide to become a customer. or even tell the impressions to other customers as well

So, any marketer interested in mobile marketing, augmented reality and metaverse are the top trends you should be focusing on right now.

5.   Mobile marketing will be increasingly driven by AI.

The Artificial Intelligence or AI system is also another mobile marketing trend that is worth keeping an eye on as well.

By experts from MarketsandMarkets predicts that by 2023, marketers will use AI to help their campaigns via smartphones increase by 28%, representing a market value of over US$ 2.2 billion.

The main role will be focused on using AI to manage all customer data-related systems. As you know, Google has canceled the storage system in Third-Party Cookies, making it an obstacle to collecting customer data for marketing planning. However, AI will come in as an important assistant in this regard. whether it is to collect and analyze customer data in a new way customer segmentation Including designing individual marketing plans (Personalized Marketing) so that marketers can make mobile marketing campaigns as accurate and effective as possible. Therefore, anyone who is thinking of creating a mobile marketing campaign, don't forget to use AI.

6.   New features from social apps can shape the direction of mobile marketing.

last but not least social media Various platforms, whether Facebook, Youtube or TikTok, are also one of the important trends that will determine the direction of new mobile marketing as well. The most obvious is probably the TikTok Shop function of the application. TikTok not only affects mobile marketing, but also has an important influence in planning advertising campaigns of many e-commerce businesses as well. Therefore, for those who are interested in mobile marketing, they may need to follow trends and update features. Including new functions that are constantly being developed for use in various social media platforms in order to be able to adapt them to suit their own Mobile Marketing strategy with the most efficiency and accuracy.