digital marketing

In the ever-evolving world of marketing, Understanding your business's target audience is the key to success. However, there is a powerful tool to achieve this called Persona, or person modeling, which is a fictional representation of your ideal customer created by collecting data and insights about your target market. Today we will understand about the concept of The people model is an indispensable part of marketing strategy. For businesses that want to connect with their audience on a higher level. What is Persona? How did it come from? A customer persona, in the context of marketing, is a person model that captures the characteristics, behaviors, motivations, and preferences of a particular audience in a target market. It is not just a general person profile, but a detailed representation of a person who symbolizes the general characteristics of a specific audience. That requires extensive research. This includes data analysis, market surveys , interviews and customer feedback ...

The rise of the internet and the proliferation of technology have drastically changed the way we do business in recent years.As increasingly more purchasers flip to the Internet to analyze merchandise and services. It has therefore become important that businesses To have a strong online presence, digital marketing has become an essential component of many businesses' overall marketing strategies.  It's a broad aspect that includes everything from basic search engine optimization (SEO) to content strategy. Creation and Optimization to creating online advertisements on various platforms With the growing importance of digital marketing This brings new challenges for digital marketers. Here's a set of challenges.  that digital marketers have to face   1.  Must keep up with technology trends   One of the biggest challenges faced by digital marketers. is to keep pace with the ever-evolving technology landscape new technology happens continuously And it can be challen...

In today's era where no matter where you look, you will find digital devices all around us. Whether at home, in the car or even at work. Digital growth is a double leap from the first generation. The number of people using mobile phones is increasing. The number of Internet users is increasing, including the use of Social Media, which is increasing every year, making the importance of Digital Marketing to play a huge role. If you look at Thailand in 2020, there are more than 52 million internet users. Including Social Media users as well, which can be said that turning to learn and take advantage of Digital Marketing and continuing to Online Marketing is the most suitable adaptation for everyone in this era. Be it a company, agency, blogger or vlogger. Speak up here Let's look at the advantages and benefits of Digital Marketing one by one. 1. Do Digital Marketing, the cost is not high The benefit of doing Digital Marketing that is very obvious is that the cost is not too high. ...

  Nowadays, smartphones are like 33 human organs that are easy to access to communicate. or find information If you are a marketer who wants to reach a group of customers. Marketing through smartphones is a good choice, both convenient, fast, cost-effective, and also helps to increase sales for your business. Smartphone marketing is a type of digital marketing that connects people using mobile devices to browse the web. It is now one of the fastest growing forms of digital marketing. If you want to optimize your mobile marketing strategy 6 marketing tips that will help you reach more customers on your smartphone are as follows 1. Know the target audience Knowing your target audience is important. For marketing, observe and consider how your audience interacts with their mobile devices. data collection of Target groups will help to create marketing campaigns appropriately. and meets the needs and mobile behavior of customers as well 2. Create a Business Profile for Search   Mo...

Have you ever noticed yourself that When we buy something We always read reviews online before making a decision. If you find negative reviews, you will start to feel hesitant until you don't want to buy anymore. On the other hand, if you see good reviews, it will be easier to make a purchase decision. It is this behavior that reflects how important the voice of consumers online is. because in addition to being related to the image and reputation of the brand It also directly affects other customers' purchasing decisions. Therefore, this is an era of focusing on brand feedback online. And one of the strategies that can help create good review content for us is to do Seeding Marketing. If directly translated, Seeding Marketing is seed marketing. If explained to make it easier to understand It is like planting the seeds of a business to grow. Seeding Marketing can be done by creating all forms of content. Be it messages, conversations, threads or posts on social media. The conten...

1.    The website screen must be compatible with smartphones. Today, smartphones are like the 33rd organ because more and more people use mobile phones to search for information or access websites. on mobile Is an important way to market via smartphone screens in the year 2023. For the design of the website Developers may stick to an intuitive structure. By planning through customer journey surveys of customers. It should also develop a website that is download-sensitive. to create the best experience for users as possible In addition, 'ease of understanding' is the key to allowing users to spend more time on our website. This forces developers to plan their copywriting to be relevant, interesting, and easy to understand. Including being able to use conveniently via mobile screen Because when users have a good experience in browsing your website. It will bring more attention to the marketing campaigns you are doing through the screen. As a result, sales skyrocketed as wel...

I read an article about business marketing strategies that have changed over time. found that the article was interesting Therefore would like to bring this article to pass on knowledge to all reader members. We hope that it will be useful in determining the marketing strategy of the member's printing group. and can be applied to use effectively in the future Strategy is a key strategy or pattern that is put in place for any operation to be used as a tool for its success. and result in the achievement of the set marketing objectives The strategy does not mean just planning the work to create success only. It is also used as a competitive tool to reach the company's target audience and competitor markets. The basic strategy that manufacturers must have is a step-by-step operation. Deciding on the right marketing budget as well as must be able to allocate available resources to benefit and obtain the highest quality work. Marketing strategy (Marketing Strategy) refers to the basi...