digital marketing

A digital marketing specialist is a person who specializes in one or more of the above-mentioned digital marketing types. Many areas such as content marketing, search engine marketing, social media, e-commerce installation and e-commerce integrations, social media marketing, search engine optimization, influencer marketing, product and brand identity creation can fall into the work of a digital marketing specialist. Let's take an overview of the responsibilities of digital marketing professionals working in various fields, with a few examples. Search Engine Optimization - What Does an SEO Expert Do? SEO experts have various responsibilities according to their competencies in the field of SEO. An SEO expert should know enough html and CSS. This information is important in terms of making the site more accessible and adding the necessary codes for optimization. In addition, on-page, off-page and technical SEO processes are required to control them constantly. The SEO specialist shoul...

So, what steps should be taken to create a healthy digital marketing campaign? Like every business, digital marketing has certain patterns and stages. Digital marketing, which has been developing rapidly for years, has become systematic with the introduction of search engines and e-commerce activities into our lives. Although this system has not started to be transferred to pre-university education through official education channels in our country, academic studies have contributed to the determination of the steps of digital marketing. 1-  Set your goals Setting goals should be the first step in starting a digital marketing campaign . It is also important to clearly define this goal. Do you want to create brand awareness, increase sales, or increase website traffic? Because you will determine a new strategy according to the decided goal and act accordingly. It doesn't make sense for someone who wants to create brand awareness to spend huge amounts of money on e-commerce systems o...

After learning the explanations of the question of what is digital marketing and some general marketing terms, we would like to briefly talk about the benefits of digital marketing.  This section also includes answers to why digital marketing is important. 1- Provides the Opportunity to Reach a Wider Market Let's calculate the chances that a commercial you broadcast on television will reach potential customers. Our customers must have a television, be in front of the TV, watch the television carefully at that time, and most importantly, must have caught the important point that we targeted in our advertising campaign, just in time.  However, the advertising we do on the Internet has no such concerns. The potential customer will be able to see it whenever they go online. In addition, the region where the customer lives does not matter. Your ad can reach your potential customer, wherever they are in the world. 2- Digital Marketing Is More Economical Digital marketing not only re...

Content marketing , which is frequently mentioned in the field of e-commerce , is actually a field that tells itself in terms of its name. This marketing model, which differs from traditional product promotions, gives importance to customer communication rather than direct sales. Thus, it becomes easier for you to attract people who are interested in different fields to your brand. In this field, which goes hand in hand with SEO, which we often hear in digital marketing  , it is of great benefit to get help from keywords in order to reach the target audience and move your page to the top of the search engines. Let's take a closer look at the subject to examine the features and details of content marketing, which can come in different formats. Content Marketing Content marketing, which stands out among digital marketing tools, allows you to communicate with both customers who already prefer your brand and potential customers. What is content marketing, also known as content marketin...

  A crucial aspect of digital marketing is content marketing. Content is the foundation of any kind of digital marketing campaign your brand will do. To run successful campaigns, you need high-quality content throughout. From email marketing to social media management. Content marketing  is developing and sharing material that is not just commercial. The content you develop for your ads sparks people's interest in your business. It values your website visitors. Your content can be used for different purposes. It can motivate, educate, or entertain people. Written information, such as blogs, website pages, and e-books, is not the only type of content that can be marketed. It can also include videos, infographics, podcasts, online posts, and even webinars. The objectives and target audience of your campaign will determine what material you produce. Why is content marketing so important? For a small business, there are many benefits to content marketing. The most essential is the...

CONTENT MARKETING AND ARTIFICIAL INTELLIGENCE There is of course a lot of talk about ChatGPT, which was developed by the firm OpenAI . But this solution is not the only one, nor necessarily the best one. We are already seeing artificial intelligence applications create advertising campaigns, write content (example: Jarvis ) or even solve complex equations in various industries, from manufacturing to industry, including fashion and engineering. Are you skeptical about artificial intelligence? It's normal. We are often promised THE next revolution. Let us think in particular of the metaverse, which is slow to take off. But the AI is already there. Google CEO Sundar Pichai recently declared that “  artificial intelligence will have more impact than fire and electricity on human civilization ”. Verbal swelling or true prognosis? We'll see. AI at the service of content Because there you have it, the real marketing trend for 2023  is that of content creation. However, more often tha...

Can digital be a source of truth, at a time when fake news proliferates? Like any media, everything depends on the intentions of those who use it. "In a world where information is everywhere and nowhere, digital technology can be a weapon of truth" , supports Jean-Baptiste Burdin. The Unfiltered History Tour, imagined by the media Vice World news in collaboration with the agency Dentsu Webchutney India, perfectly illustrates this idea that digital can offer a different truth from what we know. Starting from the sad observation that the British Museum in London is exhibiting certain works stolen by the British Empire from its colonies, Dentsu has developed an Instagram filter that allows, thanks to augmented reality, to "scan" 10 of these works and tell their secret story . . Far from the speech of the official guide of the museum, the filter places the artefact in the conditions of its “theft” and relates their history from the point of view of the colonized. A dari...