Benefits of Digital Marketing

After learning the explanations of the question of what is digital marketing and some general marketing terms, we would like to briefly talk about the benefits of digital marketing.  This section also includes answers to why digital marketing is important.

1- Provides the Opportunity to Reach a Wider Market

Let's calculate the chances that a commercial you broadcast on television will reach potential customers. Our customers must have a television, be in front of the TV, watch the television carefully at that time, and most importantly, must have caught the important point that we targeted in our advertising campaign, just in time.  However, the advertising we do on the Internet has no such concerns. The potential customer will be able to see it whenever they go online. In addition, the region where the customer lives does not matter. Your ad can reach your potential customer, wherever they are in the world.

2- Digital Marketing Is More Economical

Digital marketing not only reaches large audiences, it reaches these large audiences in a more economical way. The amount of advertisements to be given to television and newspapers is still very high today. Despite this, for example, you have the opportunity to show an advertisement that you will prepare and present on Google, at very low costs, to whomever you want, whenever you want.  With an e-mail advertisement you will make, you can reach the customer in a much more effective and cheap way by targeting the time the customer sits in front of the computer.  In traditional marketing methods, the parties controlling the advertisement decide when and how to reach your target audience, not you.

3- Delivers Measurable Results

One of the maximum crucial levels of a advertising and marketing method is dimension and evaluation. How much of an impact has my marketing campaign had? How many customers has my marketing strategy brought me? These types of questions are the most frequently asked by the marketing professional to himself. Digital marketing gives clearer answers to these questions than traditional marketing.

Thanks to many software and tools, how many people reach your digital marketing campaign, how many of these people interact, what the interaction rate is, how much money is earned for the money spent, how many e-mails are opened and how long these e-mails are read, how many people advertise.  You can easily see that it has contacted you through the website and many other metrics. This allows you to make more careful and more strategic decisions when creating new campaigns.

4- Allows Personalization

Digital marketing allows you to personalize advertising campaigns according to your customers. Nowadays, people want to see advertisements that will make them feel special and specially prepared for them. In advertisements made from traditional channels, a single method is chosen and an advertisement is prepared on it. Whereas, digital marketing allows you to prepare user-specific campaigns and display these ads only to a certain audience. In front of people aged 18-25, listening to K-pop and using Tik Tok; you can bring the other product to people between the ages of 40-50, who are fond of sports competitions and nature walks.

5- Provides the Opportunity to Build Closer Relationships with Customers

Digital marketing is not just about paid advertising. Thanks to content marketing strategies, you can establish closer relationships with your customers as a company. With an effective content marketing product to be made, you can prepare content that will add value to your customer and make them feel closer to you.

Apart from this, you can establish real-time interactions with your customers through social media. If a customer likes the company's social media post or enters the website and opens a membership, that person now has a connection with the company and is open to offers from the company. Not only that, if a customer likes or even shares the company's social media post, it also enables the company to advertise itself through the customer.

6- Offers Fast Purchasing and Fast Conversion Opportunities

It takes time for an advertisement made with traditional marketing methods to turn into a purchase. After seeing the advertisement, the target audience is expected to contact via phone and request the sale at best. However, digital marketing offers customers the opportunity to make a decision immediately and make the purchase at that moment. The customer does not need to contact anyone else to buy the product they see on an e-commerce site.

7- It allows you to compete with big companies

Digital marketing also allows your business to compete with large companies. As a small business, you can become the ruler of your own region with a small budget. You can make a difference by offering services that big companies cannot offer in your own domain, and you can stand out with a good marketing campaign. For example, a hardware store may not be able to cope with the big chain hardware stores in terms of price. However, it can take the lead by stating that it will provide free service to people living in that neighborhood with a digital campaign it will prepare by targeting its own region. It is also possible to do this with very small budgets.