For Beginners: What is Content Marketing?

Content marketing , which is frequently mentioned in the field of e-commerce , is actually a field that tells itself in terms of its name. This marketing model, which differs from traditional product promotions, gives importance to customer communication rather than direct sales. Thus, it becomes easier for you to attract people who are interested in different fields to your brand. In this field, which goes hand in hand with SEO, which we often hear in digital marketing , it is of great benefit to get help from keywords in order to reach the target audience and move your page to the top of the search engines. Let's take a closer look at the subject to examine the features and details of content marketing, which can come in different formats.

Content Marketing

Content marketing, which stands out among digital marketing tools, allows you to communicate with both customers who already prefer your brand and potential customers. What is content marketing, also known as content marketing. If you are wondering, you should know that direct sales are not made in this area as a distinctive feature. Instead, customers are guided to the point of purchase by using blog posts, e-books, videos and different digital content. The point you need to pay attention to in this area is to produce content that can be useful to the customer and has a value. Thus, you can move away from the constant sales-oriented language in traditional content promotions and achieve a more sincere communication with your target audience. It is a fact that the advertisements we are exposed to every day repeat each other and consist of piles of information that do not mean much to us. People who are exposed to these marketing messages all day long enjoy content that is valid and of value to the reader, and shares it with the people around them. However, a correct setup is important for the content to attract the user and then for the users to develop different behaviors by thinking about this content. At this point, the highlight iscontent marketing strategy.

Content Marketing Strategy

Content marketing strategies , which differ from content strategy by definition , focus on the broader story businesses want to tell. Unlike marketing, content strategy provides a deeper look at the content of the brand. Thus, brands can manage their content as a “business value”. In a content marketing strategy, you first need to decide what kind of story you want to tell about your business. Then the details of the story are developed and an action plan is created. Thus, when sectoral challenges occur, you will have a stronger stance against these situations. On the other hand, in applying content marketing tactics and social mediaYou can achieve much more effective results in its use. If you want to have a successful content marketing strategy, you can follow these 4 steps.

First Step: Goal Setting

Content marketing has 4 main goals and 4 basic steps to take based on these goals. These purposes are; ensuring customer loyalty, brand loyalty, gaining customer's trust and attracting new customers. In practice, the first step is your goals. So you can determine what you are trying to achieve and what kind of success you want to achieve with the content you create. In this direction, it will be useful to ask questions that will reveal your target audience, the service you will provide and the benefit of this service to the target audience.

Second Step: Recognizing the Audience

One of the most important points in content marketing is that the content you will create appeals to your target audience. For this reason, you should determine your target audience correctly and shape the content you will create in this direction. You can start from some important categories when determining the target audience:

Hobbies, interests

disturbing topics

Features such as age, gender, region

Online habits

Motivators

 

Step Three: Content Control

After determining your goals and audience, it's time to audit your existing content. How to do content marketingThose who are wondering may miss this inspection step from time to time. In fact, it is very important to be able to analyze the current situation well before creating your new content. In this way, you can reveal your needs more easily. At this point, you need to categorize the content on your website and list them regularly. If you have the necessary competence to analyze, classify and rank data at the content inspection point, you can perform the inspection stage yourself. But if you need help with these points, you can involve third parties in the audit step. Thus, you can consult an outside eye who is an expert in the field and get help in achieving the results you aim for.

Step Four: Creating Content

Content marketing stagesThe final step is to create valuable content. At this stage, you can decide what kind of content you will create and start production. In your content, you should pay attention to your communication language, the messages you give to your customers and to convey valid information. While doing this, you should definitely take advantage of the information you learned in the previous steps. In content marketing, you should create information-oriented content for your customers and potential customers. When transferring information, you should handle it in a different format and setup than your competitors. It is also very important that you do not deviate from the subject you are dealing with in order not to tire your readers. You can only choose a topic and cover the most frequently asked points about it. 

Finally, you should pay attention to using an understandable language at the point of content creation. Thus, different areas of interest, You can create content that appeals to education levels and age groups. If you are wondering about the details about content writing,You can take a look at this article . Of course, the answer to the question of how content marketing is done is not limited to these four items. Along with the four basic items we have listed, different details such as competitor analysis and visibility in social media come with content marketing. You can achieve successful results by determining your own strategy and following these steps.