What Does a Digital Marketing Specialist Do? what are search engine ads

A digital marketing specialist is a person who specializes in one or more of the above-mentioned digital marketing types. Many areas such as content marketing, search engine marketing, social media, e-commerce installation and e-commerce integrations, social media marketing, search engine optimization, influencer marketing, product and brand identity creation can fall into the work of a digital marketing specialist. Let's take an overview of the responsibilities of digital marketing professionals working in various fields, with a few examples.

Search Engine Optimization - What Does an SEO Expert Do?

SEO experts have various responsibilities according to their competencies in the field of SEO. An SEO expert should know enough html and CSS. This information is important in terms of making the site more accessible and adding the necessary codes for optimization. In addition, on-page, off-page and technical SEO processes are required to control them constantly.

The SEO specialist should be able to create content and ensure that this content is published regularly. In addition, it should monitor the content, measure the impact of the content produced with tools such as Google Analytics, Search Console and present these results to the marketing team.

It should make sure that the website is visible in search engines and social media, and by making UX analysis, it should be able to ensure that visitors have a problem-free time on the site.

It should develop new and potential strategies for content marketing and integrate these strategies with all social media channels of the company.

In addition to tasks such as following search engine innovations, dominating digital marketing trends and determining new strategies according to these trends, online marketing should also inform the marketing team of new trends.

Of course, most importantly, an SEO expert should be able to ensure that the website of the company he works for will rank high in the search engines, which is one of the most difficult and patience-requiring parts of the job.

As you can see, it is expected that an SEO expert can almost bring fire out of his eyes.

What Does a Content Marketing Specialist Do?

Content marketers have as complex and versatile job descriptions as SEO experts. They should act together with the SEO and marketing unit and be able to follow trends very well. They should analyze the customers very well, identify the innovations needed by the customer profile and the content that can add value to them, and ensure that these contents are produced regularly.

A content specialist is also expected to be a good writer and able to measure website traffic and movements well. They need long intellectual shifts because it's about adding value to customers and touching their hearts.

When necessary, they are expected to communicate with influencers and cooperate with them, provided that they stay true to the budget, and present the analysis and reporting of these collaborations. Social media posts, the ability to produce SEO-compatible articles and content, and the ability to prepare sufficient graphics and infographics are also among the skills expected from content experts.

What Does a Google Ads Expert Do?

We wouldn't be wrong if we say that Google Ads is one of the most stressful areas of the digital marketing world. They constantly feel pressure to have a budget that needs to be checked first and to stay within a clear percentage of that budget. Therefore, an Ads specialist is expected to be someone who can work well under pressure.

An Ads expert prepares Google campaigns according to determined goals. It determines the target audience and monitors these campaigns. It keeps the cost in certain ranges. It aims to reach the most efficient audience with the minimum amount of money by analyzing the target audience.

Search engine marketing also means tracking search volumes. That's why an Ads expert should have a good grasp of all search trends and be able to use more than one web traffic tool.

Professionals who manage a large budget often work with a team. Because high-budget Google ads are definitely not a job that one person can handle alone. It should work in harmony with the marketing team for budget and product planning, and with the graphic design team for graphic and visual designs. Therefore, we can say that an Ads specialist has to be prone to teamwork.

As can be seen, although we only briefly touch on it, we can see how qualified digital marketing experts should be. Despite this, it seems significant that only digital marketing departments have not been opened in our universities.