digital marketing

Find below a glossary with the most relevant topics and concepts in digital marketing, so that you have a specialized guide whenever you need it. We put it in alphabetical order for better reference. Web Analytics It refers to the discipline that is responsible for the extraction and study of relevant information on the status and evolution of a digital project . It allows you to make better decisions in real time and is very useful for evaluating the success of strategies and improving future ones. It can be applied to any type of website, blog, forum, among others. Scope It is a term used to measure the number of people that a campaign seeks to impact. Organic reach It is used to indicate the total number of unique users who view content that has not been previously advertised. paid scope It performs the same function as organic reach. The difference is that it calculates the users or customers who have seen your advertised content; for example, paid advertisements. Automation It is ...

1. SEO Marketing Search engine optimization (term in the glossary that we share with you later) is one of the most important tools of digital marketing. When you carry out an  SEO strategy,  you will be optimizing your online content to make it appear in the top positions of search engines, without having to pay for it. Doing so guarantees that you will position yourself among the first options of your target audience when they search for something related to your product or service. It is not an easy task and it is one of the types of digital marketing that requires a lot of perseverance and patience. Search engines tend to change their parameters constantly. Keep in mind that ranking results is based on three main factors:  quality, relevance, and authority . This means that all the content you create must be relevant, provide a satisfactory experience to users from a suitable  design for web pages , so that they and other information portals can consider you a rel...

1. You reach a large number of people who move in digital The number of internet users in the world reached 5.16 billion users in 2023 . This makes it more than necessary for your company or brand to have a digital marketing strategy that gives you a presence where your target audience is. Today almost all people have made part of their day to day consultations on websites or social networks; as well as online purchases, which have grown in a very short time. 2. You target your ideal audience through the right channels As we mentioned, one of the great advantages of digital marketing is that you can create a defined audience that matches the target audience that your product or service may really be interested in. Digital marketing manages to break the uncertainty that traditional media  give you. Instead of sitting around waiting to see if your TV, radio or print marketing efforts pay off,  with digital marketing you'll see that you're targeting the right audience through the...

Digital transformation requires companies to generate strategies in these environments to obtain a greater presence and attract the audience that interests them. And it is precisely in this sense that digital marketing has emerged as the ideal means to boost brands and help them grow. 6 characteristics of digital marketing One of the big questions that revolves around digital marketing is: “what is its difference with traditional marketing?”. Above all, it is questioned by those companies and businesses that are about to start a digital marketing strategy , but do not know which is the best option. Next, we present the  characteristics of digital marketing . 1. Segmentation Without a doubt, segmentation is the first characteristic that can distinguish digital marketing from traditional marketing. While the second focuses on advertising to large masses, digital marketing seeks to be less invasive and focus on a more limited audience, but one that  is truly interested in receivi...

Internet advertising offers a large number of opportunities for small and medium-sized companies to make themselves known and increase their sales. If you want to know how to use digital marketing to grow your business , follow the recommendations that we detail below. One of the main mistakes of SMEs that venture into the world of advertising 2.0, is to believe that their digital strategies are isolated from offline sales. Actually both processes complement each other. The prospects that could be generated through an online campaign have to be properly attended to, finally, convert them into a customer. Even in e-commerce, the same formula applies. A user who makes inquiries because they have doubts about the purchasing process requires personalized answers, an "attention" that makes a difference. How To Use Digital Marketing To Grow Your Business It is possible to use digital marketing  to grow your business, without having to pass a master's degree or spend exorbitant ...