10 types of digital marketing

1. SEO Marketing

Search engine optimization (term in the glossary that we share with you later) is one of the most important tools of digital marketing.

When you carry out an  SEO strategy,  you will be optimizing your online content to make it appear in the top positions of search engines, without having to pay for it. Doing so guarantees that you will position yourself among the first options of your target audience when they search for something related to your product or service.

It is not an easy task and it is one of the types of digital marketing that requires a lot of perseverance and patience. Search engines tend to change their parameters constantly. Keep in mind that ranking results is based on three main factors:  quality, relevance, and authority .

This means that all the content you create must be relevant, provide a satisfactory experience to users from a suitable  design for web pages , so that they and other information portals can consider you a reliable source of information.

Concentrating on this digital marketing strategy brings with it an unmatched advantage: traffic to your website.

2. Email marketing

79  % of B2B marketers  find email marketing the most effective distribution channel for their demand generation efforts. With it you can achieve an authentic connection with the people who continue to prefer your company.

By definition, email marketing is a strategy to promote a company's products and services. It helps you educate your audience on the value of your brand; you can keep them informed about the news of your services and thus have a presence in their day to day.

Email marketing can be used for a variety of purposes, for example: relationship building, brand awareness building, content promotion, lead and prospect creation, product marketing, and prospect nurturing.

3. Content Marketing

A  study carried out by We Are Content  highlights that 77% of their respondents consider that content marketing improves the level of interaction and 72% of them also ensure that it is an ideal strategy for generating leads.

Content marketing is a digital marketing strategy that focuses on creating, publishing and distributing relevant content to a target audience, in order to non-intrusively engage them and convert them into customers.

This type of digital marketing is mostly made up of content on social networks, blogs, visual content, infographics or premium material (such as ebooks or webinars). Its function is very simple:  it provides information and solves problems through useful and high-quality content .

Among its main advantages are the generation of leads in a sustained way, a lower cost compared to other types of digital marketing campaigns, an increase in brand recognition and the creation of a comprehensive inbound marketing strategy.

4. Influencer Marketing

Data from  the Influencer Marketing Hub  indicates that close to 40% of Twitter users say they have made a purchase as a direct result of an influencer's tweet.

Probably, more than once you have seen content from an influencer in which he recommends products and services. You may even have already acquired something thanks to their recommendation.

Influencer marketing has grown rapidly due to changes in the way people communicate and the relationship they have with their favorite brands. In addition, the growing skepticism towards advertisements has led many companies to look for new ways to connect with their audience, in a more real, reliable and close way.

Influencer marketing has the advantage of a good level of reach, interaction and authority in social networks.

5. Social Media Marketing

Almost 60% of the world population uses social networks . And although social networks are not something new today, the incursion of new platforms, such as TikTok, allows them to be considered as a space in which digital marketing strategies are essential for companies.

It is essential that to get the most out of social networks, you know where your audience spends the most time. In this way your marketing efforts will be rewarded.

Popular social media platforms include Facebook, Instagram, Twitter, TikTok, Pinterest, and LinkedIn.

6. Inbound marketing

This methodology adds different types of marketing, strategies, tools and channels to attract an audience based on relevant content and valuable solutions for people. Instead of going after potential customers with massive campaigns, this type of digital marketing seeks to get people to come to your brand for themselves .

With  inbound marketing,  you have a better knowledge of prospects and customers to accompany them throughout their journey until they become customers, offering a satisfactory experience at all times.

7. Conversational Marketing

It is based on using different channels that promote and ensure a genuine conversation with users and customers, in such a way that useful information is collected to feed some campaigns and that, through these channels, a solution can be provided to people.

Conversational marketing rescues   the way humans physically interact to have a relationship on the same level in digital environments.

8. Marketing automation

It is the marketing that is supported by platforms, channels and formats that allow to generate an interaction with the emitted communication. Follow-up is given automatically, which facilitates the generation and nurturing of leads.

The essence of marketing automation is to use software to make various processes and activities within a strategy automated, which saves time and improves the effectiveness of the message.

9. Affiliate Marketing

This type of marketing consists of creating a network of referrals or affiliates around a product or service, who receive a benefit for the promotion they carry out through some of their platforms.

Affiliate marketing is a good alternative to create synergies in which everyone wins. Its popularity is due to the fact that people can market digital products, such as digital courses or books, on platforms that already have an affiliate network.

10. Blended marketing

Also known as mixed marketing, it consists of the combination of digital marketing strategies, techniques and tools with offline ones, in such a way that the objectives are integrated to have the planned results.