Advantages of digital marketing

1. You reach a large number of people who move in digital

The number of internet users in the world reached 5.16 billion users in 2023 . This makes it more than necessary for your company or brand to have a digital marketing strategy that gives you a presence where your target audience is.

Today almost all people have made part of their day to day consultations on websites or social networks; as well as online purchases, which have grown in a very short time.

2. You target your ideal audience through the right channels

As we mentioned, one of the great advantages of digital marketing is that you can create a defined audience that matches the target audience that your product or service may really be interested in.

Digital marketing manages to break the uncertainty that traditional media give you. Instead of sitting around waiting to see if your TV, radio or print marketing efforts pay off,  with digital marketing you'll see that you're targeting the right audience through the channels where they spend most of their time .

Now, before launching an ad or digital campaign, you can enter key information about your audience to better target it. This makes it easier for you to generate the desired impact and gives you more opportunities to increase your sales.

3. You can monitor and supervise your campaigns in real time

A very important aspect of digital marketing is that you can easily track your campaigns. This helps you adapt and optimize your strategies as they are being implemented to achieve better results.

Also, you don't even have to go near asking your audience if they have seen your ads, since with digital marketing tools  you can know how much interaction your ad is creating and even how many conversions it has achieved.

Another advantage is that you can track your return on investment in a timely manner to see if you are generating the results you expect or it is time to make changes.

4. You get a higher return on investment

Digital marketing strategies have an amazing return on investment and one of the most profitable is email marketing. For example, it is calculated that for every 1 USD invested in email marketing, it gives you a return on investment of 36 USD on average.

This excellent opportunity is given because digital marketing is very profitable in its different methods. Depending on your business objective, you don't require a huge investment (as with traditional marketing) to run an effective campaign.

5. You can adjust it at any time

Imagine launching a campaign and over time you can improve it by considering customer feedback and A/B testing . This is possible if your campaign is digital marketing. You could not do it with an advertisement on television, for example, and perhaps you will have invested in a strategy that did not give you the expected results.

The efforts you make on the internet are measurable, since digital marketing works with  intelligent or SMART objectives . With them you establish indicators to know if you are achieving what you propose, if you need to adjust or optimize something.

6. You can do better segmentation

Digital marketing allows you to create  different, more precise and specialized segmentations so that you can personalize the experiences and messages for each one . This helps you to be more accurate in your message, without wasting time betting on reaching people who do not even require your products or services.

7. You use non-invasive content

If you know your audience, if you know their journey and the points of contact they have with your brand, and you have also created an efficient segmentation, your content will not be invasive, but valuable and relevant to people. That is, you will be offering what they are really looking for.  

To do this,  you will rely on digital media to communicate, interact and contact people, whom you will accompany until they become your clients . Likewise, with digital marketing the experience is not about creating a customer; it goes further and your communication continues to retain them and make them brand ambassadors.

8. It aligns with other areas such as sales and service

Modern marketing plans require  that all its areas are interrelated. In a traditional format, marketing and sales, for example, often generate isolated efforts, which do not benefit the business.

With digital marketing you can align the objectives with those of other areas, especially those that deal with prospects and customers, such as sales and service. You will do it so that they share objectives and strategies that add to improving the relationship with customers.

Best of all, you can start digital marketing with effective courses that will help you understand these benefits in depth.

7 objectives of digital marketing

Some of the most common marketing objectives among companies are:

Attracting new customers : the strategies to be undertaken should focus on improving your conversion rate. That is, getting users to perform a specific action, such as a download, purchase, subscription, among others. An objective may well be to attract a key audience or interest for a brand.

Customer loyalty : keeping a current customer  costs between 5 and 7 times  less than acquiring a new one. So, if you want your current customers to stay happy with you, you can create a digital marketing campaign that focuses on providing them with a better customer experience to strengthen their relationship.

Brand recognition : these strategies focus on positioning your brand or company in the market. All tactics must be based on branding so that your product or service has an impact on your target audience.

Increase market share : another main objective for digital marketing is to obtain a greater market share, that is, not only to have visibility and brand recognition, but also to be reflected in the percentage of the market that the company has compared to its competitors.

Upsell – Every business wants to sell more, but not all implement the right campaigns to achieve it. These strategies should be aimed at increasing your transactions and providing a good customer experience. This assures your customers that your company has several options to make their purchases easy, for example, by having different forms of payment or free shipping.

Improve the conversion funnel : one objective may be to optimize all processes, the  buyer's journey  and the contact points with prospects and customers, in order to make the conversion funnel more effective, in time and resources; This may imply better management of channels and content.

Greater engagement or interactions : this objective refers to promoting greater interaction with users, so that they participate with the brand and thus strengthen their relationship with the business.